We’re Tanoshi

Design has the power to elevate the human experience. It communicates in ways words never can and engages us on a visceral level. Quality design crosses cultural boundaries and inspires diverse groups of people no matter their sex, ethnicity or lifestyle. It can speak to millions despite differences in language, beliefs and personal values.

At TANOSHI CREATIVE LIFESTYLE, we understand this transformative power of design. We feel passionately about the creativity behind a singular illustration and its ability to move people. Our business is dedicated to creating unique designs, specific to each of our customers’ products, needs and desires.

Co-founded by Ian Yu and Wen Huang, TANOSHI was created out of a mutual love for the automotive industry. Understanding that good design and good relationships come from collaboration, the two entrepreneurs set out to start a business inspired by the fun lifestyle of the automotive industry. Bringing together Ian’s 19-year experience in design and Wen’s business know-how, TANOSHI CREATIVE LIFESTYLE was born.

Why TANOSHI? TANOSHI means fun in Japanese. Our designs convey that fun, creative lifestyle geared towards engaging with the automotive industry.

The designs you choose to represent your business define who you are and how your clients see you. It can set you apart from the crowd and make your brand memorable in the hearts and minds of your customers.

That’s why, at TANOSHI, we’ve made creativity the hallmark of our company. Creating designs tailored specifically to each individual company, we deliver illustrations that bring positive messages to your products. A North American based company, we draw inspiration from the Japanese Automotive Culture, racing and streetwear.

Along with apparel, TANOSHI creates designs for companies that produce automotive performance parts, wheels and aero kits.